Southern Charm star Madison LeCroy has signed with UTA for representation in all areas.
The reality TV celebrity and entrepreneur is best known as a cast member of the Bravo series, having joined in season six as a “friend of,” ahead of becoming a narrator of the unscripted show about private white U.S. Southern wealth from season nine.
Southern Charm, which debuted in 2014, follows the lives of a group of friends in Charleston, South Carolina as it reflects their affluent lifestyles, friendships, romantic relationships and social events. The series focuses on family dynamics, cultural traditions and the clash between old money and new money in the U.S. South.
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Her foray into unscripted TV world followed LeCroy opening her beauty salon in downtown Charleston as she looked to grow professionally. LeCroy was born and raised in Greenville, South Carolina before moving to Charleston in 2009, where she still lives with her son. After high school, LeCroy went cosmetology school and opened the doors on her salon in 2017.
UTA will work with LeCroy to help expand her businesses, with a focus on unscripted and digital. Her recent brand partnerships include Amazon, Victoria’s Secret and Vici.
Southern Charm is produced by Haymaker East with Aaron Rothman, Josh Halpert, Jessica Chesler, Thomas Kelly, Erin Foye, Simonette Rossi, Shannon Wilson, Whitney Sudler-Smith, Bryan Kestner, Jason Weinberg and Jason Newman serving as executive producers.
