Patrick Mahomes, the Kansas City Chiefs‘ quarterback, has long been celebrated for his prowess on the football field, earning three Super Bowl titles, the same number of Super Bowl MVP honors, and two NFL MVP awards. Yet, it’s his recent off-field moment that has the sports world buzzing.
Following the Chiefs’ victory over the Baltimore Ravens in the AFC title game, a shirtless Mahomes addressed his team, inadvertently showcasing a less-than-sculpted abdomen. This sparked a wave of comments and earned him the affectionate nickname “dad bod.” Embracing this with good humor, Mahomes has teamed up with Coors Light in a playful charity initiative.
This past weekend at his golf classic and charity gala, Coors Light unveiled a new T-shirt featuring Mahomes holding a sign that reads “Dad Bod.” The shirts, retailing for $25, are available on the Coors Light website, with a portion of the proceeds going to Mahomes’ “15 and the Mahomies” foundation.
Patrick Mahomes: NFL’s endorsement king
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Beyond his field exploits, Mahomes has become a prominent figure in the world of endorsements. His engaging personality and undeniable talent have made him a favorite for brands like Head and Shoulders and State Farm Insurance. Recently, he added a significant endorsement, becoming the face of the billion-dollar energy drink brand, Prime. His roster of partnerships also includes Adidas and Oakley, with Mahomes debuting his own line of designer sunglasses in 2021.
However, not all has been smooth sailing in the endorsement waters. Mahomes’ partnership with the sports drink brand BioSteel has hit a snag after the company declared bankruptcy in 2023 amidst a rebranding effort. This has led to a noticeable decrease in their marketing activities, potentially affecting their ongoing relationship with Mahomes.
Interestingly, as the sole NFL player endorsed by Coors Light, Mahomes navigates a unique position. Due to NFL regulations, he promotes Coors Light’s products that fall outside the beer category, showcasing his versatility in aligning with brand strategies while adhering to league rules.
