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Basketball HOFer Michael Jordan being in attendance at Talladega Superspeedway to see his NASCAR team win Sunday’s Geico 500 was \u201cundoubtedly a big moment for NASCAR,” according to Paul Newberry of the AP. NASCAR has “endured some dips in popularity but seems on the upswing again.” Judging by the reaction on social media seeing Jordan “celebrating wildly in the pits, like he once did on the court,” the victory by 23XI driver Tyler Reddick, is \u201csure to move the needle even more.\u201d Cup Series driver and 23XI co-owner Denny Hamlin said, \u201c23XI is very important to this sport, absolutely. It\u2019s good for everything you can imagine. You\u2019re talking sponsorship, your manufacturers, your team morale\u201d (AP, 4\/22). THE ATHLETIC\u2019s Jeff Gluck wrote Sunday \u201cput a giant exclamation mark on precisely why Jordan is so important to NASCAR.\u201d His “pure joy and unbridled enthusiasm” for watching one of his cars win a race was \u201cinstantly sent around the wider sports world and gained attention for NASCAR that most other Talladega results would not have.\u201d Jordan \u201cisn\u2019t about to start doing a bunch of promotional appearances on talk shows or hawking race tickets,\u201d but he \u201cin some ways has a chance to become NASCAR\u2019s greatest current ambassador.\u201d There is no one who “transcends the entire sports world as a whole like Jordan\u201d (THE ATHLETIC, 4\/22).<\/p>\n
\nDIFFERENT IMPACT: NBCSPORTS.com\u2019s Dustin Long wrote it was a “momentous occasion for the sport,” as a “cultural icon and one of the greatest athletes of the last 100 years left no doubt about his feelings as a NASCAR team owner.\u201d Unlike other famous co-owners who came and went, Jordan\u2019s presence has \u201cgrown on and off the track.\u201d He became “more involved after he sold his majority interest as owner” of the Hornets last June (NBCSPORTS.com, 4\/22). Former NASCAR driver Kyle Petty said Jordan being present for the victory celebration was a \u201chuge moment for the sport.\u201d Petty said having an “iconic basketball player, an iconic individual like Michael Jordan go to victory lane” will be “played out on sports pages and on TV all across America\u201d (ON3.com, 4\/22).<\/p>\n","protected":false},"excerpt":{"rendered":"
Basketball HOFer Michael Jordan being in attendance at Talladega Superspeedway to see his NASCAR team win Sunday’s Geico 500 was \u201cundoubtedly a big moment for NASCAR,” according… <\/p>\n","protected":false},"author":2,"featured_media":5370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spnews"],"_links":{"self":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts\/5366"}],"collection":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/comments?post=5366"}],"version-history":[{"count":1,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts\/5366\/revisions"}],"predecessor-version":[{"id":5371,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts\/5366\/revisions\/5371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/media\/5370"}],"wp:attachment":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/media?parent=5366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/categories?post=5366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/tags?post=5366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}