{"id":5734,"date":"2024-04-25T01:20:39","date_gmt":"2024-04-25T01:20:39","guid":{"rendered":"https:\/\/sbiz.thongtinluat.com\/?p=5734"},"modified":"2024-04-25T01:20:39","modified_gmt":"2024-04-25T01:20:39","slug":"michael-jordan-brand-can-potentially-boost-142-billion-worth-nike-with-this-annual-event-vu-thuy","status":"publish","type":"post","link":"https:\/\/sbiz.thongtinluat.com\/michael-jordan-brand-can-potentially-boost-142-billion-worth-nike-with-this-annual-event-vu-thuy\/","title":{"rendered":"Michael Jordan Brand Can Potentially Boost $142 Billion Worth Nike With This Annual Event"},"content":{"rendered":"

\"How<\/p>\n

18 years after\u00a0Michael Jordan\u00a0formed a reluctant but unprecedented partnership with Nike, the Capital Classic was rebranded into the Jordan Brand Classic. Now the most outstanding teen athletes across the nation play in the elite youth event every April and get their first affiliation with the Jumpman brand.\u00a0LeBron James,\u00a0Dwight Howard,\u00a0Rajon Rondo,\u00a0Kevin Durant,\u00a0Kyrie Irving,\u00a0D\u2019Angelo Russell, and even\u00a0His Airness\u2019\u00a0son Marcus are JBC products.\u00a0Shaquille O\u2019Neal\u2019s\u00a0kids, Shareef and Me\u2019Arah, also played in the game.<\/p>\n

\"Michael<\/p>\n

The Jordan Brand Classic is in its Jordan Year with its 23rd edition. A milestone in itself, this tournament is producing future stars that will take the Jordan Brand and consequently, Nike to further heights.<\/p>\n

Jordan Brand Classic is a winner for Nike<\/h2>\n

Air Jordans and the Jordan Brand have revolutionized sneaker culture, with the latter holding the second highest share of the country\u2019s footwear market, second only to its parent company. As of 2024, the Jordan Brand is responsible for $6.59 billion in revenue, 13% of Nike\u2019s total sales. This kind of brand dominance isn\u2019t solely off the pop culture prominence of a 6x champion who played in the NBA for 15 seasons. It\u2019s not only having NBA players sporting the Jumpman logo either. It comes from creating a platform to get young athletes noticed.<\/p>\n

That\u2019s where the Jordan Brand Classic comes into the picture. Since 2002, it was where scouts and fans got a pulse of NCAA and NBA\/WNBA-bound future stars. If they have the Jumpman or Swoosh logo on them, even better. Since this is the Jordan Brand Classic, best expect the gear to be on theme. It\u2019s even stayed trendy signing players like Kiyomi Miller to an NIL deal.<\/p>\n

The visibility on these athletes and the sport is at its peak. It takes place after March Madness, right after McDonald\u2019s All-American Game, heading into the WNBA draft, with the NBA leading into post-season. The consumption of basketball in this season is at a fever pitch. Moreover JBC is broadcast live on the NBA app showcasing the Jordan Brand\u2019s draw within the league.<\/p>\n

It draws an elite audience to Barclays Center, former JBC elites themselves. Carmelo Anthony is one of the most recognizable faces among them. Building an image is only the start of it. It\u2019s about giving future top picks of the pro drafts the air of what it is like to be a Nike athlete.<\/p>\n

\"Amid<\/p>\n

Jordan Brand Classic is its own culture<\/h2>\n

There\u2019s a perception that wearing Air Jordans set us apart from the herd. Doesn\u2019t matter that a lot of kids get them. But player exclusive editions, retro re-releases, celebrity affiliations, all serve to drive up the mania around the Jumpman brand.\u00a0The Jordan Brand Classic applies the same formula\u00a0of being set apart from the rest.<\/p>\n

Michael Jordan gets a 5% royalty of the Air Jordan sales because it\u2019s all about the namesake. Without pushing MJ as the face of this game, it still screams Jordan. It\u2019s in Barclays Center, home of the Brooklyn Nets, not far from where Michael Jordan was born. Charlotte, where Jordan grew up, and Chicago, where he dominated his entire career, were also venues. The high school athletes train in the Nike headquarters in NYC. They do interviews with the Jumpman and Swoosh symbols everywhere. There\u2019s even a quickfire interview segment called, \u201cMini Mike<\/em>.\u201d<\/p>\n

Each athlete selected to the event gets a suitcase. They contain the invite to the JBC, a pair of Jordans, and an autographed letter by the\u00a0Black Cat<\/em>. It\u2019s symbolic of packing your gear and \u201cJs\u201d\u00a0<\/em>into a suitcase to head to the game. It\u2019s definitely something that can only be earned.<\/p>\n

At the heart of it, JBC is a community event. It benefits youth camps, supports school programs, and encourages young kids into sports. In turn, the Jordan Brand and Nike\u2019s philanthropic arm is front and center.<\/p>\n

It is a brand ecosystem of future stars and Jordan\u2019s legacy. Like the Air Jordans, this is one more MJ facet that Nike will keep.<\/p>\n","protected":false},"excerpt":{"rendered":"

18 years after\u00a0Michael Jordan\u00a0formed a reluctant but unprecedented partnership with Nike, the Capital Classic was rebranded into the Jordan Brand Classic. Now the most outstanding teen athletes… <\/p>\n","protected":false},"author":2,"featured_media":5740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-5734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spnews"],"_links":{"self":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts\/5734"}],"collection":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/comments?post=5734"}],"version-history":[{"count":1,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts\/5734\/revisions"}],"predecessor-version":[{"id":5741,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts\/5734\/revisions\/5741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/media\/5740"}],"wp:attachment":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/media?parent=5734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/categories?post=5734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/tags?post=5734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}