{"id":6114,"date":"2024-04-26T01:25:10","date_gmt":"2024-04-26T01:25:10","guid":{"rendered":"https:\/\/sbiz.thongtinluat.com\/?p=6114"},"modified":"2024-04-26T01:25:10","modified_gmt":"2024-04-26T01:25:10","slug":"michael-jordan-unveiling-jordan-brand-27-years-before-earning-330-million-from-it-resurfaces-vu-thuy","status":"publish","type":"post","link":"https:\/\/sbiz.thongtinluat.com\/michael-jordan-unveiling-jordan-brand-27-years-before-earning-330-million-from-it-resurfaces-vu-thuy\/","title":{"rendered":"M\u0456\u0441h\u0430el Jord\u0430n Unve\u0456l\u0456ng Jord\u0430n Br\u0430nd 27 Ye\u0430r\u0455 Before E\u0430rn\u0456ng $330 M\u0456ll\u0456on From It Re\u0455urf\u0430\u0441e\u0455"},"content":{"rendered":"
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In September 1997,\u00a0Michael Jordan, unbeknownst to everyone including him, stepped into the final year of his glorious career with the Chicago Bulls, whom he had led to five NBA championships until then. MJ was a visionary, on and off the court. He was not going to retire just another great player who left and after some years, forgotten by the community and fans. He made sure that his legacy became part of history. Before his \u2018Last Dance\u2019 with the Bulls, the superstar announced the launch of a new entity, the \u2018Jordan Brand\u2019.<\/p>\n

\"Michael<\/p>\n

Nike and Jordan had earned an eye-watering sum of money\u00a0selling the Air Jordan shoes\u00a0for 13 years. So in 1997, the sports apparel brand decided to take the next step and give Jordan his own clothing and apparel line making him\u00a0\u201can unofficial CEO\u201d<\/em>\u00a0of his brand. MJ had huge plans for the brand. When asked about his vision for it, he said,<\/p>\n

\u201cWe\u2019d love in some point of time as the [Jordan] brand grows and proves to be successful, we separate ourselves from Nike and become more of an entity of it\u2019s own.\u201d\u00a0<\/em><\/p><\/blockquote>\n

Unsurprisingly, Nike did not let its biggest cash cow become an entity of its own. 27 years on, MJ, Nike, and the Jordan Brand remain attached to the hip. Together, they changed the sports apparel business quite similar to how the iPhone did for mobile phones. Even off the court, everything Michael Jordan touched turned to gold in the 1990s. However, his brand became the biggest piece of gold.<\/p>\n

Michael Jordan earns an eye-watering sum of money from Jordan Brand<\/h2>\n
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Xem b\u00e0i vi\u1ebft n\u00e0y tr\u00ean Instagram<\/div>\n<\/div>\n
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B\u00e0i vi\u1ebft do Nice Kicks Vault | Sneakers, Sport, & Culture (@nicekicksvault) chia s\u1ebb<\/a><\/p>\n<\/div>\n<\/blockquote>\n

Less than a year after launching the Jordan Brand, Jordan walked away from the NBA for the second time. After leading the Bulls to their sixth NBA title in eight years, he announced that he wouldn\u2019t return if head coach Phil Jackson did not. Chicago did not retain their six-time title-winning coach and lost MJ to retirement.<\/p>\n

Per Sportac, he was the highest-paid player in the league in 1998, earning $33.1 million, $13.1 million more than the next-highest-paid player, New York Knicks\u2019 Patrick Ewing. Walking away from over $33 million a year would\u2019ve adversely affected any athlete\u2019s bank balance. But not Jordan.<\/p>\n

Those annual cheques from the Jordan Brand ensured MJ remained one of the highest-paid athletes on the planet, despite retiring from the NBA. That remains the case 26 years since his second retirement. Per reports, Jordan earns an estimated $330 million annually from Nike. That sum is nearly 2.5 times more than Forbes\u2019 estimation of Cristiano Ronaldo\u2019s income in 2023, whom they listed as the world\u2019s highest-paid athlete. The Jordan Brand\u2019s soaring revenue, which, per Forbes, hit $6.59 billion in 2023, ensures Jordan\u2019s bank balance continues to multiply.<\/p>\n<\/div>\n<\/div>\n

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