{"id":6388,"date":"2024-04-26T11:22:21","date_gmt":"2024-04-26T11:22:21","guid":{"rendered":"https:\/\/sbiz.thongtinluat.com\/?p=6388"},"modified":"2024-04-26T11:22:21","modified_gmt":"2024-04-26T11:22:21","slug":"how-a-date-with-paige-desorbo-influenced-craig-conovers-latest-business-move-vevang","status":"publish","type":"post","link":"https:\/\/sbiz.thongtinluat.com\/how-a-date-with-paige-desorbo-influenced-craig-conovers-latest-business-move-vevang\/","title":{"rendered":"How a Date with Paige DeSorbo Influenced Craig Conover’s Latest Business Move"},"content":{"rendered":"
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Craig Conover’s got a new canned beverage business,\u00a0Spritz Society,\u00a0and\u00a0<\/em>Sewing Down South is headed to grocery stores.<\/p>\n

Craig Conover’s business portfolio is expanding and he may have\u00a0his girlfriend,\u00a0Summer House<\/em>‘s\u00a0Paige DeSorbo, to thank for it.<\/p>\n

The\u00a0Southern Charm\u00a0<\/em>cast member has\u00a0come a long way\u00a0since he first launched his “sewing lifestyle brand,”\u00a0Sewing Down South, in 2019. Craig, at the time, got a lot of heat for doing something so “uncool.” But Craig revealed during the\u00a0Southern Charm\u00a0<\/em>Season 9 reunion\u00a0in January 2024 that the humble pillow company has grown into “an eight-figure business.”<\/p>\n

This has allowed Craig to pursue other avenues in business \u2014 like open up\u00a0restaurants\u00a0and, now, invest in a canned cocktail company as well as expand his original pillow line.<\/p>\n

Craig Conover is Now an Investor in Spritz Society<\/h2>\n

Craig took to Instagram on Wednesday, April 24, where he formally announced that he is\u00a0an investor in Spritz Society. In the caption of the post, he revealed that he first had the cocktail with Paige\u00a0on the way to a\u00a0Taylor Swift\u00a0concert last year: “One sip was all it took for me to realize they were onto something and I needed to learn more about the brand \u2014 I loved the concept of a refreshing wine based drink and how they brought everyone together.”<\/p>\n

The sparkling cocktail, which is made from white wine with a 6 percent ABV and fruit juice comes in seven different flavors: pink lemonade, passion fruit, peace, grapefruit, blood orange, lemon, and pineapple. “I’m so excited to be in the Spritz Society family and for y’all to see the amazing projects we’ve got in the works,” Craig wrote in the caption.<\/p>\n

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\"Craig<\/div>\n<\/div>\n<\/div>\n
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Craig Conover and Paige Desorbo attend the Cucculelli Shaheen fashion show at New York Fashion Week on February 10, 2024 in New York City.\u00a0<\/span>Photo: Udo Salters\/Getty Images<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n

Fingers crossed for a Charleston-inspired flavor. Until Craig releases those “amazing projects,” Spritz Society can be\u00a0purchased online\u00a0or found at one of\u00a0their stockists. Watch out\u00a0Loverboy\u00a0and\u00a0Trop Hop, there’s a new beverage king in town.<\/p>\n

Sewing Down South for HD Designs is now in Kroger Stores<\/h2>\n

Sewing Down South is no longer just\u00a0focusing on pillows\u00a0and other home accessories. Earlier this month, it was announced that Craig’s company would be partnering with HD Designs to sell a number of products \u2014 including kitchen accessories and items to enjoy at the beach \u2014 at\u00a0Kroger Family grocery stores\u00a0nationwide, including Fred Meyer and Ralph’s.<\/p>\n

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\"Craig<\/div>\n<\/div>\n<\/div>\n
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Craig’s Sewing Down South collection for HD Designs.<\/p>\n

Photo: Blake Shorter\/Kroger\/Sewing Down South<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n

The\u00a0full product line, boasts a number of items perfect for an outdoor party:\u00a0disposable dinner plates,\u00a0citronella candles, and even\u00a0beach towels. Craig said in a press release that he is excited to bring Sewing Down South out of Charleston and into homes nationwide: “The ability to reach more customers on their weekly grocery trips \u2014 and to really be a part of every day life \u2014 that’s the advantage of collaborating with Kroger provides us.”<\/p>\n

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\"Craig<\/div>\n<\/div>\n<\/div>\n
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Craig’s Sewing Down South collection for HD Designs.<\/p>\n

Photo: Blake Shorter\/Kroger\/Sewing Down South<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n

Craig continued to express his excitement in the caption of\u00a0an Instagram post announcing the launch.\u00a0“The dream of building Sewing Down South into an entire home line is starting to look a little like this…,” Craig wrote. “I love you all. Let me know what you want to see next.”<\/p>\n

“I can’t wait to share more and more of the collections we’ve built throughout the rest of the year,”\u00a0Craig added.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Craig Conover’s got a new canned beverage business,\u00a0Spritz Society,\u00a0and\u00a0Sewing Down South is headed to grocery stores. Craig Conover’s business portfolio is expanding and he may have\u00a0his girlfriend,\u00a0Summer… <\/p>\n","protected":false},"author":5,"featured_media":6389,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-6388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"_links":{"self":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts\/6388"}],"collection":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/comments?post=6388"}],"version-history":[{"count":1,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts\/6388\/revisions"}],"predecessor-version":[{"id":6390,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/posts\/6388\/revisions\/6390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/media\/6389"}],"wp:attachment":[{"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/media?parent=6388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/categories?post=6388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sbiz.thongtinluat.com\/wp-json\/wp\/v2\/tags?post=6388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}